{"product_id":"mattie-direct-coloring-cream-semi-permanent-violet-purple-210ml","title":"Mattie Violet Purple - Vegan Semi-Permanent Direct Dye Hair Color Cream 210 ml","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cstrong\u003eViolet Purple \u003c\/strong\u003eis a cool purple color that hardly looks out of place. Give your hair a playful twist with this Violet Purple hair dye.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eMattie Direct Coloring Cream \u003cmeta charset=\"UTF-8\"\u003e(Violet Purple)\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003eis a semi permanent hair coloring cream without ammonia. Mattie semi-permanent hair dye is available in 25 different colors, which perfectly responds to the latest trends.\u003cbr\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan class=\"Y2IQFc\" lang=\"en\" data-mce-fragment=\"1\"\u003eMattie Direct Coloring Cream Semi-Permanent remains visible for up to 14 washes. \u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"Y2IQFc\" lang=\"en\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eIt is ready to use, DO NOT mix it with peroxide.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe colors are intensely opaque, of high quality. Applying the coloring cream to dry hair increases the color intensity.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThis blend of high-quality ingredients restores damaged hair and gives it  a beautiful shine. By the way, the formula of the hair dye does not contain any ammonia or peroxide. In addition, all Mattie products are cruelty-free \u0026amp; vegan.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cp class=\"tw-data-text tw-text-large tw-ta\" data-placeholder=\"Vertaling\" id=\"tw-target-text\" dir=\"ltr\"\u003e\u003cem\u003eWe recommend using Mattie After Color Shampoo after coloring, this will remove the hair dye residue from your hair and that the pigments are better absorbed, after which it will look more lively. \u003cspan class=\"Y2IQFc\" lang=\"en\" data-mce-fragment=\"1\"\u003eIt increases color fastness and brightness by ensuring the stability of the hair.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cp dir=\"ltr\" id=\"tw-target-text\" data-placeholder=\"Vertaling\" class=\"tw-data-text tw-text-large tw-ta\"\u003e\u003cem\u003e\u003cspan lang=\"en\" class=\"Y2IQFc\"\u003eWe recommend to use Mattie Conditioner after coloring, it will make your hair soft and will moisturize your hair.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cp class=\"tw-data-text tw-text-large tw-ta\" data-placeholder=\"Vertaling\" id=\"tw-target-text\" dir=\"ltr\"\u003e\u003cem\u003e\u003cspan class=\"Y2IQFc\" lang=\"en\"\u003e\u003c\/span\u003e\u003c\/em\u003e\u003cem data-mce-fragment=\"1\"\u003eFor the most vivid results, we recommend applying to bleached \/ (light) blonde hair with no brassy tones.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eProduct specification:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan lang=\"en\" class=\"Y2IQFc\" data-mce-fragment=\"1\"\u003eVisible for up to 14 washes\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\u003cem data-mce-fragment=\"1\"\u003eAmmonia, salt, paraben \u0026amp; peroxide free\u003c\/em\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\u003cem data-mce-fragment=\"1\"\u003eGives hair shine\u003c\/em\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\u003cem data-mce-fragment=\"1\"\u003eRestores damaged hair\u003c\/em\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\u003cem data-mce-fragment=\"1\"\u003e100% vegan \u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eHow to apply:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\n\u003cem data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eMake sure the hair is dry or slightly damp\u003c\/span\u003e\u003c\/em\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\u003cem data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eApply evenly using a glove\u003c\/span\u003e\u003c\/em\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\u003cem data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eWait for 20 \/ 30 minutes\u003c\/span\u003e\u003c\/em\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\u003cem data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eRinse until the water runs clear\u003c\/span\u003e\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003eIf you want an extensive manual \u0026amp; tips, visit our guides page\u003c\/em\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e","brand":"Mattie","offers":[{"title":"Default Title","offer_id":38228672086203,"sku":"8719327293294","price":6.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0543\/6591\/3275\/files\/8.webp?v=1752789328","url":"https:\/\/www.mattiepro.co.uk\/products\/mattie-direct-coloring-cream-semi-permanent-violet-purple-210ml","provider":"Mattie Professional ","version":"1.0","type":"link"}